Artificial Intelligence

All thing about AI in Modern Marketing

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Consumer BehaviourConsumer Behaviour
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AQ #92: From Funnels to Flywheels: Rethinking the Customer Journey in the AI Era❣️

AQ #92: From Funnels to Flywheels: Rethinking the Customer Journey in the AI Era❣️

Your customer’s path isn’t linear—so why is your strategy?

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
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AQ #90: The Human OS: What Marketers Must Learn About Cognitive Science to Win in the Age of AI❣️

AQ #90: The Human OS: What Marketers Must Learn About Cognitive Science to Win in the Age of AI❣️

In a world where machines are trained to predict human behavior, marketers must deepen their understanding of how the human brain actually works.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #89: From Targeting to Tuning: The Future of Audience Strategy in the Age of Generative Media❣️

AQ #89: From Targeting to Tuning: The Future of Audience Strategy in the Age of Generative Media❣️

Why the smartest marketers are ditching static segments—and tuning into real-time context instead.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
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AQ #88: Brand, Rewired - How Generative AI is Reimagining Brand Building from the Ground Up❣️

AQ #88: Brand, Rewired - How Generative AI is Reimagining Brand Building from the Ground Up❣️

From static identities to living systems, discover how AI is helping marketers rethink what a brand truly is.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #87: Beyond the Prompt: The Rise of Prompt Engineering in Marketing Strategy❣️

AQ #87: Beyond the Prompt: The Rise of Prompt Engineering in Marketing Strategy❣️

How a few carefully chosen words can transform your AI outputs, creative velocity—and career.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #86: The AI Feedback Loop: Why Algorithms Keep Reinforcing Mediocrity (And How to Break Free)❣️

AQ #86: The AI Feedback Loop: Why Algorithms Keep Reinforcing Mediocrity (And How to Break Free)❣️

If your AI-powered marketing feels uninspired, it’s not you—it’s the algorithm.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
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AQ #85: The Brand-Safety Paradox: How AI Ad Targeting is Redrawing the Boundaries of Risk❣️

AQ #85: The Brand-Safety Paradox: How AI Ad Targeting is Redrawing the Boundaries of Risk❣️

AI is helping brands scale like never before—but it's also putting them in places they never intended to be.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #84: The Ethical Algorithm: Why Modern Marketers Can’t Ignore AI Bias Anymore❣️

AQ #84: The Ethical Algorithm: Why Modern Marketers Can’t Ignore AI Bias Anymore❣️

We often think of AI as neutral—but what if it’s quietly encoding bias into every campaign?

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #83: Signal Over Noise: How AI can Help Marketers Focus on What Truly Matters❣️

AQ #83: Signal Over Noise: How AI can Help Marketers Focus on What Truly Matters❣️

Drowning in dashboards? Discover how AI helps cut through the clutter and spotlight what drives real impact.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #82: Reclaiming Time - How Smart Marketers Are Using AI to Design More Human Workflows❣️

AQ #82: Reclaiming Time - How Smart Marketers Are Using AI to Design More Human Workflows❣️

What if AI’s real superpower isn’t doing more—but helping us finally do less, better?

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #81: The AI Empathy Gap: Can Machines Truly Understand and Enhance Human Emotion in Marketing?❣️

AQ #81: The AI Empathy Gap: Can Machines Truly Understand and Enhance Human Emotion in Marketing?❣️

Machines are learning emotions—but can they ever truly feel them? Here's what it means for marketers in 2025.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
AQ #80: The AI Creativity Playbook: Building Cross-Functional Teams for the Next Era of Innovation❣️

AQ #80: The AI Creativity Playbook: Building Cross-Functional Teams for the Next Era of Innovation❣️

The future of marketing creativity isn’t AI vs. humans—it’s AI and humans, working together in powerful new ways.

Ritu Jhajharia
Ritu Jhajharia