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Brand Building

All about building and growing brands.

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Brand BuildingBrand Building
AQ #96: The Quiet Power of Brand: Why Consistency will Beat Virality in 2025❣️
Jul 18, 2025

AQ #96: The Quiet Power of Brand: Why Consistency will Beat Virality in 2025❣️

In an age obsessed with going viral, the brands that win will be the ones that whisper the same promise over time—and deliver.

Ritu Jhajharia
Ritu Jhajharia
Brand BuildingBrand Building
AQ #94: Quiet Signals: Why the Future of Brand Loyalty isn’t Loud❣️
Jul 11, 2025

AQ #94: Quiet Signals: Why the Future of Brand Loyalty isn’t Loud❣️

In a noisy world, the brands that whisper meaningfully may win deeper trust than those that shout.

Ritu Jhajharia
Ritu Jhajharia
Brand BuildingBrand Building
AQ #91: Marketing’s Midlife Crisis: Why We’re All Chasing Innovation, But Missing Reinvention❣️
Jun 26, 2025

AQ #91: Marketing’s Midlife Crisis: Why We’re All Chasing Innovation, But Missing Reinvention❣️

We’re obsessed with what’s new, but what we really need is to rethink what works.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
+1+1
AQ #90: The Human OS: What Marketers Must Learn About Cognitive Science to Win in the Age of AI❣️
Jun 18, 2025

AQ #90: The Human OS: What Marketers Must Learn About Cognitive Science to Win in the Age of AI❣️

In a world where machines are trained to predict human behavior, marketers must deepen their understanding of how the human brain actually works.

Ritu Jhajharia
Ritu Jhajharia
Artificial IntelligenceArtificial Intelligence
+1+1
AQ #88: Brand, Rewired - How Generative AI is Reimagining Brand Building from the Ground Up❣️
Jun 05, 2025

AQ #88: Brand, Rewired - How Generative AI is Reimagining Brand Building from the Ground Up❣️

From static identities to living systems, discover how AI is helping marketers rethink what a brand truly is.

Ritu Jhajharia
Ritu Jhajharia
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