Consumer Behaviour

Topics related to consumer behavior

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Consumer BehaviourConsumer Behaviour
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AQ #92: From Funnels to Flywheels: Rethinking the Customer Journey in the AI Era❣️

AQ #92: From Funnels to Flywheels: Rethinking the Customer Journey in the AI Era❣️

Your customer’s path isn’t linear—so why is your strategy?

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #89: From Targeting to Tuning: The Future of Audience Strategy in the Age of Generative Media❣️

AQ #89: From Targeting to Tuning: The Future of Audience Strategy in the Age of Generative Media❣️

Why the smartest marketers are ditching static segments—and tuning into real-time context instead.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #81: The AI Empathy Gap: Can Machines Truly Understand and Enhance Human Emotion in Marketing?❣️

AQ #81: The AI Empathy Gap: Can Machines Truly Understand and Enhance Human Emotion in Marketing?❣️

Machines are learning emotions—but can they ever truly feel them? Here's what it means for marketers in 2025.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #66: The Virtue of Patience: Why Slow Marketing Wins in a World Obsessed with Speed❣️

AQ #66: The Virtue of Patience: Why Slow Marketing Wins in a World Obsessed with Speed❣️

Discover why taking your time in marketing can forge deeper connections and drive lasting success.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #65: Invisible Influences: How the Subconscious Shapes Consumer Behavior❣️

AQ #65: Invisible Influences: How the Subconscious Shapes Consumer Behavior❣️

How subtle psychological cues shape consumer decisions and brand success.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #64: The Art of Timing: Why When You Say It Matters More Than What You Say❣️

AQ #64: The Art of Timing: Why When You Say It Matters More Than What You Say❣️

Discover how perfectly timed messages can transform campaigns into unforgettable customer moments.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #63: The Empathy Edge: Why Understanding Emotions is the Future of Marketing❣️

AQ #63: The Empathy Edge: Why Understanding Emotions is the Future of Marketing❣️

Discover why understanding emotions is becoming the ultimate competitive advantage in modern marketing.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #62: The Psychology of Scarcity: How Limited Access Drives Demand in Modern Marketing❣️

AQ #62: The Psychology of Scarcity: How Limited Access Drives Demand in Modern Marketing❣️

Discover why creating less can lead to selling more in a world of endless choices.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #58: The Authenticity Equation: Why Consumers Value Real Over Perfect❣️

AQ #58: The Authenticity Equation: Why Consumers Value Real Over Perfect❣️

Why today’s consumers crave authenticity—and how brands can build trust by keeping it real?

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #57: The Paradox of Choice: Are Too Many Options Hurting Your Customer Experience?❣️

AQ #57: The Paradox of Choice: Are Too Many Options Hurting Your Customer Experience?❣️

Discover why offering too many choices may overwhelm your customers and hurt your brand’s bottom line.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #56: The Science of First Impressions: How to Win Customer Trust in Seconds❣️

AQ #56: The Science of First Impressions: How to Win Customer Trust in Seconds❣️

Master the art of creating trust at first glance and build lasting connections with your customers.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
AQ #55: The Art of Story-selling: How Emotional Narratives Convert More Than Just Customers❣️

AQ #55: The Art of Story-selling: How Emotional Narratives Convert More Than Just Customers❣️

Uncover how emotional narratives can help your brand connect with buyers and leave a lasting impact beyond the sale.

Ritu Jhajharia
Ritu Jhajharia