Brand Positioning

Topics related to brand positioning

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Artificial IntelligenceArtificial Intelligence
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AQ #85: The Brand-Safety Paradox: How AI Ad Targeting is Redrawing the Boundaries of Risk❣️

AQ #85: The Brand-Safety Paradox: How AI Ad Targeting is Redrawing the Boundaries of Risk❣️

AI is helping brands scale like never before—but it's also putting them in places they never intended to be.

Ritu Jhajharia
Ritu Jhajharia
Consumer BehaviourConsumer Behaviour
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AQ #58: The Authenticity Equation: Why Consumers Value Real Over Perfect❣️

AQ #58: The Authenticity Equation: Why Consumers Value Real Over Perfect❣️

Why today’s consumers crave authenticity—and how brands can build trust by keeping it real?

Ritu Jhajharia
Ritu Jhajharia
Brand PositioningBrand Positioning
AQ #28: Brand Positioning in 2023 (Part-2): Reimagining Your Competitive Edge❣

AQ #28: Brand Positioning in 2023 (Part-2): Reimagining Your Competitive Edge❣

Learn how to craft a compelling brand positioning with a step-by-step guide in this edition. We continue discovering how modern marketers are transforming their brands through effective brand positioning.

Ritu Jhajharia
Ritu Jhajharia
Brand PositioningBrand Positioning
AQ #27: Brand Positioning in 2023 (Part-1): Reimagining Your Competitive Edge❣

AQ #27: Brand Positioning in 2023 (Part-1): Reimagining Your Competitive Edge❣

How modern marketers are transforming their brands for success in the ever-changing world of marketing through effective brand positioning. Discover how to shape your brand's identity for success in the digital age.

Ritu Jhajharia
Ritu Jhajharia