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Personalization

Personalization

All topics related to personalization in context of modern marketing

Consumer Behaviour Reflections Artificial Intelligence Brand Building Personalization Data & Analytics Brand Positioning Gen Z Marketing

PersonalizationPersonalization

Nov 10, 2024

AQ #61: The Myth of the Average Customer - How Hyper-Segmentation is Shaping Modern Marketing❣️

Why targeting the 'average customer' no longer hits the mark in today’s hyper-segmented world.

Ritu Jhajharia

PersonalizationPersonalization

Oct 31, 2024

AQ #60: The Intimacy Illusion: Can Technology Truly Replicate Human Connection?

Exploring the fine line between real connections and digital simulations in modern marketing.

Ritu Jhajharia

PersonalizationPersonalization

Oct 25, 2024

AQ #59: From Data to Delight: How Personalization Is Changing the Face of Marketing❣️

Discover how personalized marketing transforms data into meaningful, customer-first experiences that drive loyalty and engagement.

Ritu Jhajharia

PersonalizationPersonalization

Jun 29, 2023

AQ #11: Personalization Perfected - 3 Brands, 3 Breakthroughs, Infinite Possibilities ❣

The remarkable journeys of Amazon, Netflix, and Yes Bank - uncovering the tactics, technologies, and customer-centric approaches that have propelled their success

Ritu Jhajharia

PersonalizationPersonalization

Jun 22, 2023

AQ #10: The Personal Touch: The Hyper-Personalization Revolution in Modern Customer Experiences ❣

Exploring the evolution of marketing from traditional segmentation to hyper-personalization, where brands leverage data-driven insights to deliver customized experiences forging deep connections with individual customers

Ritu Jhajharia

PersonalizationPersonalization

Jun 08, 2023

AQ #08: Seizing the Moment - The Rise of Micro-moments in Modern Marketing ❣

Strategies to identify and leverage micro-moments for capitalizing on short attention spans and immediate needs

Ritu Jhajharia