Data & Analytics

All articles focused on the topics related to data and analytics in the context of modern marketing.

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Data & AnalyticsData & Analytics
AQ #67: Brand Alchemy: How to Transform Data into Stories That Resonate❣️

AQ #67: Brand Alchemy: How to Transform Data into Stories That Resonate❣️

Explore the psychological power of stories versus mere facts—and why blending them is the key to winning in modern marketing.

Ritu Jhajharia
Ritu Jhajharia