Data & Analytics

All articles focused on the topics related to data and analytics in the context of modern marketing.

Consumer BehaviourReflectionsArtificial IntelligenceBrand BuildingPersonalizationData & AnalyticsBrand PositioningGen Z Marketing
Data & AnalyticsData & Analytics
AQ #95: Signal vs. Noise: How to Build a Marketing Stack That Listens❣️

AQ #95: Signal vs. Noise: How to Build a Marketing Stack That Listens❣️

In a world optimized for broadcasting, the brands that win will be the ones that listen better.

Ritu Jhajharia
Ritu Jhajharia
Data & AnalyticsData & Analytics
AQ #67: Brand Alchemy: How to Transform Data into Stories That Resonate❣️

AQ #67: Brand Alchemy: How to Transform Data into Stories That Resonate❣️

Explore the psychological power of stories versus mere facts—and why blending them is the key to winning in modern marketing.

Ritu Jhajharia
Ritu Jhajharia