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- AQ #21: Master Modern Marketing Lingo - Part 4 : Your Guide to the Hottest Terms & Jargon❣
AQ #21: Master Modern Marketing Lingo - Part 4 : Your Guide to the Hottest Terms & Jargon❣
Fourth part of decoding the hottest modern marketing terms, jargons and buzzwords in this multi-part series
Ritu Jhajharia
September 06, 2023
Every week, I receive lots of exciting emails and messages from all of you, expressing how much you love learning about modern marketing terms.
It's really fun to see your enthusiasm as you explore these amazing ideas, presented in a simple and interesting way!
Right now, I am thinking about making this into a five-part series. Today, I am excited to share with you the fourth part of this well-received collection.
If you want more, I'll either keep adding to the series or do a follow-up later. So let me know.
Please continue to share your love and amazing ideas to make Aha! Quotient even more awesome with each weekly edition ❣
AQ Shoutout
In Part 1 of this series, we explored terms like Micro-moments, Influencer Fatigue, Snackable Content, etc.
In Part 2, we learned about terms like Click Map, Hyper-targeting, Data Storytelling, etc.
In Part 3, we discussed interesting jargon such as Growth Hacking, Conversational Marketing, Customer Journey Mapping, etc.
Today, in Part 4, we’ll continue with some more interesting terminology that modern marketers often use.
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Here’s a complete list of what we’ll cover in today’s edition:
A/B Testing
Ideal Consumer Persona (ICP)
Marketing Automation
MarTech (Marketing Technology)
Conversion Funnel
Bounce Rate
Content Marketing
Behavioral Targeting
Native Advertising
Return on Investment (ROI)
With further ado, let’s get started, shall we?
AQ Finds
AI Tool - Using advanced artificial intelligence and deep learning, Article Forge writes completely unique, SEO-optimized, high-quality, long-form articles with the click of a button.
Directory - Use AI Tool Hub, a directory of 80+ AI tools, user-tested & hand-picked for marketers & creators, and build an AI tool stack that works for you.
Course - How to Dominate Twitter (now X), a lovely video course is basically a neat 4-step formula to give your posts priority in the feed and boost your growth on X.
31. A/B Testing
A/B testing is a controlled experiment where two versions (A and B) of a webpage, email, or other marketing assets are compared to determine which one performs better
In simpler words
A marketing experiment where we test two different things to see which one works best.
Example
A company tests two different email subject lines to see which one gets a higher open rate.
Real-Life Instance
Airbnb used A/B testing to optimize its host sign-up flow, resulting in a 139% increase in conversions.
P.S.> No specific formula, but statistical significance is crucial for accurate results.
32. Ideal Consumer Persona (ICP)
An Ideal Consumer Persona (ICP) is a detailed profile of the ideal customer that a business aims to attract and serve through its marketing efforts
In simpler words
A character that represents your dream customer to tailor your marketing to their needs.
Example
A software company's ICP might include details like job title, industry, pain points, and goals of their ideal customer.
Real-Life Instance
HubSpot used ICPs to increase its revenue by 24% within six months by aligning marketing and sales efforts.
P.S.> No specific formula, but extensive research and data analysis help define the ICP.
33. Marketing Automation
Marketing automation is the use of software and technology to automate repetitive marketing tasks, streamline workflows, and deliver personalized experiences to customers
In simpler words
It's like having a digital assistant that helps you send the right message to the right person at the right time.
Example
An e-commerce store uses marketing automation to send personalized product recommendations to customers based on their browsing and purchase history.
Real-Life Instance
Mailchimp offers marketing automation tools that help businesses automate email campaigns, saving time and increasing engagement.
P.S.> No specific formula, but setting up automation rules and workflows is key to successful marketing automation.
34. MarTech (Marketing Technology)
MarTech, short for Marketing Technology, refers to the software and technology tools that marketers use to plan, execute, and measure marketing campaigns and activities
In simpler words
Having a toolbox of digital instruments that marketers use to make their campaigns more efficient and effective.
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