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- AQ #20: Master Modern Marketing Lingo - Part 3 : Your Guide to the Hottest Terms & Jargon❣
AQ #20: Master Modern Marketing Lingo - Part 3 : Your Guide to the Hottest Terms & Jargon❣
Third part of decoding the hottest modern marketing terms, jargons and buzzwords in this multi-part series
Ritu Jhajharia
August 30, 2023
I can’t believe the love this series is getting from y’all.
I keep getting emails, DMs, and messages telling me how useful this series has been, what new terms someone learned from this, or even what something that they’ve experienced is called in modern marketing jargon.
Some of you’ve even suggested some terms that I’ll keep including in this series (you know who you are and what terms I’m talking about).
So many of you have requested to make the series a bit longer and cover more so that it can become your go-to place when you need to dig into a term.
All of this puts a big smile on my face and makes me go on with a childlike enthusiasm every week 🙂 ❣
A big thank you.
AQ Shoutout
In Part 1 of this series, we explored terms like Dark Social, Brandjacking, and Snackable Content, etc.
In Part 2, we learned more terms like Zero Moment of Truth (ZMOT), Neuromarketing, and Sentiment Analysis, etc.
Today, in Part 3, we’ll continue with some more interesting terms and jargon often used by modern marketers.
Here’s a complete list of what we’ll cover in today’s edition:
Growth Hacking
Conversational Marketing
Geotargeting
Brand Positioning
Content Syndication
Customer Journey Mapping
CTR
Brand Advocacy
CRO
Ad Retargeting
So let’s dive straight in.
AQ Finds
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21. Growth Hacking
Growth hacking is a marketing strategy focused on rapid experimentation, innovative techniques, and data-driven approaches to achieve fast and scalable business growth
In simpler words
It's like finding creative shortcuts to boost your business faster than your competitors.
Example
Dropbox offered extra storage space to users who referred friends, encouraging rapid user acquisition through word-of-mouth.
Real-Life Instance
Airbnb used growth hacking techniques by creating Craigslist integration to cross-promote listings, rapidly expanding their user base.
P.S.> No specific formula, but experimenting with different and out-of-the-box tactics and measuring their impact is essential for growth hacking.
22. Conversational Marketing
Conversational marketing involves real-time, one-to-one connections between marketers and customers using chat, messaging apps, or chatbots
In simpler words
It's like having a direct line for customers to chat with your brand whenever they want.
Example
A website offers a chat window that allows visitors to ask questions, request information, or get assistance instantly.
Real-Life Instance
Drift, a conversational marketing platform, empowers businesses to engage with website visitors in real time, fostering better customer relationships.
P.S.> No specific formula, but prompt and personalized responses enhance conversational marketing.
23. Geotargeting
Geotargeting is the practice of delivering content, advertisements, or information to a specific audience based on their geographic location
In simpler words
It's like sending personalized messages to people depending on where they are in the world.
Example
A restaurant app pushes notifications about nearby food deals to users when they're in a particular city.
Real-Life Instance
Uber uses geotargeting to connect riders with drivers based on their current location, ensuring timely pickups.
P.S.> No specific formula, but using GPS data and user location settings enables geotargeting.
24. Brand Positioning
Brand positioning is the strategy that defines how a brand wants to be perceived by its target audience compared to competitors in the market
In simpler words
It's like crafting the unique identity and personality that sets your brand apart in customers' minds.
Example
Apple positions itself as a brand that offers innovative and user-friendly technology products.
Real-Life Instance
In the cola wars, Pepsi positions itself as the choice of the Next Generation, differentiating from Coca-Cola's classic image.
P.S.> No specific formula, but understanding your target audience and market competition informs brand positioning.
25. Content Syndication
Content syndication is the process of republishing or distributing content, such as blog posts or articles, on third-party websites to reach a wider audience
In simpler words
It's like sharing your content with other websites so more people can see it.
Example
A tech blog allows other websites to republish its articles, increasing the content's reach and visibility.
Real-Life Instance
Forbes Syndication, where Forbes shares its content with partner websites, expanding its readership.
P.S.> No specific formula, but selecting reputable syndication partners is crucial for success.
26. Customer Journey Mapping
Customer journey mapping is the process of visualizing and understanding the stages and touchpoints a customer goes through when interacting with a brand
In simpler words
It's like drawing a roadmap of your customers' experiences, from first contact to loyal fans.
Example
A travel agency maps out the customer journey, including website visits, inquiries, bookings, and post-trip feedback.
Real-Life Instance
Disney uses customer journey mapping to create immersive experiences, ensuring visitors have a magical time from arrival to departure.
P.S.> No specific formula, but gathering customer data and feedback aids in customer journey mapping.
27. Click-Through Rate (CTR)
Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link or call-to-action (CTA) within a digital marketing asset
In simpler words
It's like checking how many people actually clicked on the button or link you wanted them to click.
Example
An email marketing campaign tracks CTR to see how many recipients clicked on the Shop Now button.
Real-Life Instance
Google Ads uses CTR to assess the performance of ads, helping advertisers refine their campaigns.
Formula
CTR = (Number of Clicks / Number of Impressions) x 100
28. Brand Advocacy
Brand advocacy refers to loyal customers who actively promote and support a brand, often voluntarily sharing positive experiences and recommending it to others
In simpler words
It's like having an army of enthusiastic customers who can't stop singing your praises.
Example
Customers who share their favorite skincare brand's products on social media, encouraging others to try them.
Real-Life Instance
GoPro encourages brand advocacy by sharing user-generated content on their website and social media, showcasing the adventures of their customers.
P.S.> No specific formula, but fostering strong customer relationships and providing exceptional experiences fuels brand advocacy.
29. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form
In simpler words
It's like fine-tuning your website to turn more visitors into customers or leads.
Example
A business redesigns its checkout page to make it more user-friendly and increase the number of completed purchases.
Real-Life Instance
Amazon is a master of CRO, constantly testing and optimizing its website to maximize conversions.
P.S.> No specific formula, but A/B testing and data analysis are commonly used in CRO.
30. Ad Retargeting
Ad retargeting is a digital advertising strategy that targets users who have previously visited a website or engaged with a brand but did not make a desired action
In simpler words
It's like sending friendly reminders to people who've shown interest in your brand to come back and complete an action.
Example
After browsing an online store, you notice ads for the same products following you around the web, encouraging you to make a purchase.
Real-Life Instance
Airbnb uses ad retargeting to remind users about properties they viewed, enticing them to complete bookings.
P.S.> No specific formula, but segmenting retargeting campaigns based on user behavior can enhance effectiveness.
That’s it for today.
Stay tuned for Part 4, where we'll continue this interesting series of decoding modern marketing jargon and buzzwords.
Until then, may your strategies be sharp, your campaigns captivating, and your marketing language utterly un-jargonised!
In the next edition - Part 4
What topics would you want to see here?
Hit reply (if you’re reading it in email) or leave a comment (if you’re reading it on the web) and tell me what topics, brands, or case studies you would want me to analyze, and I'll add them to my list of ideas. You’ll also get a shout-out.
Join the conversation