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- AQ #20: Master Modern Marketing Lingo - Part 3 : Your Guide to the Hottest Terms & Jargon❣
AQ #20: Master Modern Marketing Lingo - Part 3 : Your Guide to the Hottest Terms & Jargon❣
Third part of decoding the hottest modern marketing terms, jargons and buzzwords in this multi-part series
Ritu Jhajharia
August 30, 2023
I can’t believe the love this series is getting from y’all.
I keep getting emails, DMs, and messages telling me how useful this series has been, what new terms someone learned from this, or even what something that they’ve experienced is called in modern marketing jargon.
Some of you’ve even suggested some terms that I’ll keep including in this series (you know who you are and what terms I’m talking about).
So many of you have requested to make the series a bit longer and cover more so that it can become your go-to place when you need to dig into a term.
All of this puts a big smile on my face and makes me go on with a childlike enthusiasm every week 🙂 ❣
A big thank you.
AQ Shoutout
In Part 1 of this series, we explored terms like Dark Social, Brandjacking, and Snackable Content, etc.
In Part 2, we learned more terms like Zero Moment of Truth (ZMOT), Neuromarketing, and Sentiment Analysis, etc.
Today, in Part 3, we’ll continue with some more interesting terms and jargon often used by modern marketers.
Here’s a complete list of what we’ll cover in today’s edition:
Growth Hacking
Conversational Marketing
Geotargeting
Brand Positioning
Content Syndication
Customer Journey Mapping
CTR
Brand Advocacy
CRO
Ad Retargeting
So let’s dive straight in.
AQ Finds
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21. Growth Hacking
Growth hacking is a marketing strategy focused on rapid experimentation, innovative techniques, and data-driven approaches to achieve fast and scalable business growth
In simpler words
It's like finding creative shortcuts to boost your business faster than your competitors.
Example
Dropbox offered extra storage space to users who referred friends, encouraging rapid user acquisition through word-of-mouth.
Real-Life Instance
Airbnb used growth hacking techniques by creating Craigslist integration to cross-promote listings, rapidly expanding their user base.
P.S.> No specific formula, but experimenting with different and out-of-the-box tactics and measuring their impact is essential for growth hacking.
22. Conversational Marketing
Conversational marketing involves real-time, one-to-one connections between marketers and customers using chat, messaging apps, or chatbots
In simpler words
It's like having a direct line for customers to chat with your brand whenever they want.
Example
A website offers a chat window that allows visitors to ask questions, request information, or get assistance instantly.
Real-Life Instance
Drift, a conversational marketing platform, empowers businesses to engage with website visitors in real time, fostering better customer relationships.
P.S.> No specific formula, but prompt and personalized responses enhance conversational marketing.
23. Geotargeting
Geotargeting is the practice of delivering content, advertisements, or information to a specific audience based on their geographic location
In simpler words
It's like sending personalized messages to people depending on where they are in the world.
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