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- AQ #19: Master Modern Marketing Lingo - Part 2 : Your Guide to the Hottest Terms & Jargon❣
AQ #19: Master Modern Marketing Lingo - Part 2 : Your Guide to the Hottest Terms & Jargon❣
Second part of decoding the hottest modern marketing terms, jargons and buzzwords in this multi-part series
Ritu Jhajharia
August 24, 2023
First of all, I want to thank you for loving this series as evident from the outpouring of love in the reader emails I received after sending out Part 1 of this series a couple of weeks ago.
Many readers have shared their own terms and want me to include those in subsequent editions. I’m including some of those here today and will continue to do so.
In Part 1 of this series, we explored terms like Dark Social, Brandjacking, and Snackable Content, etc.
Today, in Part 2 of this series, we’ll continue with some more interesting terms and jargon often used by modern marketers.
Here’s a complete list of what we’ll cover in today’s edition:
Zero Moment of Truth (ZMOT)
Gamification
FOMO Marketing
Click Map
Neuromarketing
UGC Marketing
Hyper-targeting
Chatbot Marketing
Data Storytelling
Sentiment Analysis
So are you excited? I sure am.
So without further ado, let’s start.
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11. Zero Moment of Truth (ZMOT)
The Zero Moment of Truth (ZMOT) is the point at which a consumer researches a product online before making a purchase decision
In simpler words
Picture a decision crossroads where customers pause to Google, read reviews, and compare before saying yes to that buy button.
Example
A shopper stands in a store, scans a product's QR code, and searches for reviews and competitive prices on their smartphone before deciding to purchase.
Real-Life Instance
Google coined the term ZMOT, emphasizing the growing influence of online research on consumers' purchase decisions.
P.S.> No specific formula, but understanding the factors that influence consumers' online research behaviors is key to leveraging ZMOT.
12. Gamification
Gamification involves applying game design elements and principles to non-game contexts to engage and motivate users
In simpler words
Turning everyday activities into playful (and mostly addictive) challenges that make you feel like you're winning a game.
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