First of all, I want to thank you for loving this series as evident from the outpouring of love in the reader emails I received after sending out Part 1 of this series a couple of weeks ago.

Many readers have shared their own terms and want me to include those in subsequent editions. I’m including some of those here today and will continue to do so.

In Part 1 of this series, we explored terms like Dark Social, Brandjacking, and Snackable Content, etc.

Today, in Part 2 of this series, we’ll continue with some more interesting terms and jargon often used by modern marketers.

Here’s a complete list of what we’ll cover in today’s edition:

• Zero Moment of Truth (ZMOT)

• Gamification

• FOMO Marketing

• Click Map

• Neuromarketing

• UGC Marketing

• Hyper-targeting

• Chatbot Marketing

• Data Storytelling

• Sentiment Analysis

So are you excited? I sure am.

So without further ado, let’s start.

11. Zero Moment of Truth (ZMOT)

In simpler words

Picture a decision crossroads where customers pause to Google, read reviews, and compare before saying yes to that buy button.

Example

A shopper stands in a store, scans a product's QR code, and searches for reviews and competitive prices on their smartphone before deciding to purchase.

Real-Life Instance

Google coined the term ZMOT, emphasizing the growing influence of online research on consumers' purchase decisions.

P.S.> No specific formula, but understanding the factors that influence consumers' online research behaviors is key to leveraging ZMOT.

12. Gamification

In simpler words

Turning everyday activities into playful (and mostly addictive) challenges that make you feel like you're winning a game.

Example

A fitness app rewards users with points and badges for completing daily workouts, transforming exercise into a game-like experience.

Real-Life Instance

McDonald's Monopoly promotion turns purchasing meals into a game where customers collect game pieces to win prizes and rewards.

P.S.> No specific formula, but designing engaging challenges, setting achievable goals, and offering rewards contribute to successful gamification.

13. FOMO Marketing

In simpler words

Making your customers feel like they'd be missing out on the coolest party in town if they don't join in.

Example

An online retailer promotes a flash sale with a countdown timer and messages like Last Chance! to encourage immediate purchases.

Real-Life Instance

Apple's product launches generate FOMO by teasing new features and innovations, enticing customers to be among the first to experience them.

P.S.> No formula, but crafting compelling copy, using scarcity tactics, and setting clear deadlines are key to effective FOMO marketing.

14. Click Map

In simpler words

Imagine a map that reveals the hotspots where users are clicking the most on your website.

Click maps are also known as heat maps.

Example

Analyzing a click map of an e-commerce homepage to identify the sections where users click the most, such as navigation menus or product images.

Real-Life Instance

Tools like Crazy Egg and Hotjar offer click maps to help website owners optimize their layouts for better user engagement.

P.S.> No formula, but regularly reviewing click maps and making design adjustments can improve user experience.

15. Neuromarketing

In simpler words

Sneaky brain science tricks that marketers use to make you fall in love with products.

Example

Using color psychology to choose website colors that evoke specific emotions and influence purchasing decisions.

Real-Life Instance

In 2019, Burger King used neuromarketing by designing an ad to trigger Google Home devices to describe their Whopper burger. It stirred conversations about privacy and advertising ethics.

P.S.> No formula, but understanding how cognitive processes affect decision-making, helps tailor marketing tactics.

16. UGC Marketing

In simpler words

Turning your happy customers into your marketing superheroes using the flattering content generated by them about your brand or products.

Example

A travel company features Instagram photos taken by customers on its website, showcasing real travelers enjoying their experiences.

Real-Life Instance

In 2014, Starbucks' White Cup Contest invited customers to decorate their cups, generating thousands of UGC entries and fostering a sense of community.

P.S.> No formula, but encouraging and incentivizing customers to share content can boost your brand.

17. Hyper-targeting

In simpler words

Zapping your marketing message right in front of your exact ideal customers wherever they’re most likely to hang out and notice it.

Example

A fitness equipment company runs a Facebook ad campaign hyper-targeting women aged 25-35, living in specific cities, who have shown interest in yoga and home workouts.

Real-Life Instance

Spotify's Wrapped personalized year-in-review playlists showcase the platform's hyper-targeting capabilities, curating individual music tastes into a shareable playlist.

P.S.> No formula, but using advanced targeting options on platforms like social media and search engines aid hyper-targeting.

18. Chatbot Marketing

In Simpler Words

Think of it as having a virtual sales assistant that's available 24/7 to chat with your customers.

Example

An e-commerce site uses a chatbot to recommend products, answer customer questions, and provide a personalized shopping experience.

Real-Life Instance

Domino's Pizza's chatbot allows customers to place orders, track deliveries, and get pizza-related information through conversational AI.

P.S.> No specific formula, but optimizing chatbot responses and workflows is essential for enhancing customer experience.

19. Data Storytelling

In Simpler Words

It's like turning numbers and graphs into a compelling story that captivates your audience.

Example

An annual report uses data storytelling to showcase business growth, customer satisfaction, and market trends through engaging visuals and narratives.

Real-Life Instance

In 2020, The New York Times used data storytelling to convey the global impact of the COVID-19 pandemic through interactive maps and charts.

P.S.> No specific formula, but structuring data narratives with a clear beginning, middle, and end is key.

20. Sentiment Analysis

In Simpler Words

It's like having a robot that reads through customer reviews and tells you if people are happy or upset.

It’s also known as opinion mining.

Example

A brand monitors social media comments to gauge customer sentiment about a recent product launch, tracking whether the feedback is positive, negative, or neutral.

Real-Life Instance

Brands often use sentiment analysis during major events, like the Super Bowl, to measure audience reactions to advertisements and campaigns.

P.S.> No specific formula, but sentiment analysis can be very useful to understand your customer’s response to your communication or product and take necessary updates to uplift their sentiments in your favor.

That’s it for today.

Stay tuned for Part 3, where we'll continue learning more about the modern marketing jargon that is important for you to be aware of.

Until next time, may your campaigns be bold, your strategies brilliant, and your marketing language utterly un-jargonized!

What topics would you want to see here?

Hit reply (if you’re reading it in email) or leave a comment (if you’re reading it on the web) and tell me what topics, brands, or case studies you would want me to analyze, and I'll add them to my list of ideas. You’ll also get a shout-out.